ARTinTRA (Latin: art from within) is a fine art advisory and curatorial platform specialising in modern and contemporary art. Being active both in the primary and secondary art market, ARTinTRA was founded in 2014 by Vassiliki Tzanakou to present the best of culture in public, private and digital spaces. For ARTinTRA art is not about decoration or pure investment; rather it is a means of transforming human experience.  See our services.

ARTinTRA’s large-scale bespoke art programmes are made possible through collaborations with the greatest artistic talents, private art collections, associate art advisers, consultants, and curators. This also expands to an established network of specialist art partners, who include fabrication companies, fine art handlers, installation technicians and lighting consultants. Vassiliki brings together expertise from across the art industry to make big things happen.


Vassiliki is leading all projects, steering ARTinTRA’s strategy and overall direction. For over a decade, Vassiliki has worked with the greatest artistic talents and has overseen projects that span the art world, including curating visionary and inspirational art projects, and sourcing works on behalf of individual collectors and art institutions. Her creativity, integrity and extensive knowledge of the art world are combined with strong communication, program management, and strategic skills. This ensures a bespoke and holistic approach for each client. Vassiliki holds an MA in the History of Art from the Courtauld Institute of Art and an MA in Political Communications from Goldsmiths College, UoL. Prior to founding ARTinTRA, she worked amongst the National Gallery’s Governance team.

Vassiliki is a member of the Museums Association,  AWITA,  A-N,  and committed to the Gallery Climate Coalition  initiative, which is actively trying to limit our environmental impact and carbon footprint.