ARTinTRA (Latin: art from within) is an independent fine art consultancy and curatorial platform specialising in modern and contemporary art. ARTinTRA was founded in 2014 by Vassiliki Tzanakou to present the best of culture in public, private and digital spaces, and contribute to the building of remarkable art collections around the world. For ARTinTRA art is not about decoration or pure investment; rather it is a means of transforming human experience.
ARTinTRA’s large-scale bespoke art programmes are made possible through collaborations with the greatest artistic talents, private and public art collections, associate art advisers, consultants, and curators. This also expands to an established network of specialist art partners, who include fabrication companies, fine art handlers, installation technicians and lighting consultants. Vassiliki brings together expertise from across the art industry to make big things happen. See our services.
ABOUT VASSILIKI
Vassiliki leads ARTinTRA’s strategy, vision and projects, drawing on more than 15 years’ experience in international exhibition-making, curatorial strategy and cultural consultancy across the art world.
Specialising in Modern and Contemporary Art, she has curated more than 30 international exhibitions and advised galleries, collections and cultural organisations. Her practice connects art historical research, political theory and strategic thinking, approaching art as a space for critical consciousness, aesthetic exploration and civic imagination. Vassiliki treats art as a battlefield where knowledge, resilience and human connection are forged.
Vassiliki holds an MA in the History of Art from the Courtauld Institute of Art, an MA in Political Communications from Goldsmiths College, UoL, and a BA in Politics from the University of Athens. She is currently a PhD candidate in the Theory and History of Art at the Athens School of Fine Art. Prior to founding ARTinTRA, she worked amongst the National Gallery’s Governance team.
Vassiliki is a member of ICOM (International Council of Museums), the Paul Mellon British Art Network, IKT (International Association of Curators of Contemporary Art), the Museums Association, AWITA, A-N, and committed to the Gallery Climate Coalition initiative, which is actively trying to limit our environmental impact and carbon footprint.
